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Test and optimize every experience with Adobe Target.
Understand the core concepts and capabilities of Adobe Target to test, personalize, and recognize the power of AI that transforms your brand experience from generic to genius.
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What's in it for you:
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- Detailed understanding of Adobe Target along with hands-on exercises.
- An Adobe Target training completion certificate.
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The training workshop will include:
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- Adobe Target Basic Concepts
Testing and optimization capabilities of Adobe Target
- Overview of Target and HTML
How HTML works, and some of its terminology.
- Overview of Activity Creation
Learn how to create activities using Target's Visual Experience Composer (VEC) and guided workflow.
- Target Reporting
High-level overview and demo of how to measure the impact of your A/B and Experience Targeting activities with reports in Adobe Target. We will use Adobe Target as the reporting source and also a quick view into Analytics as the reporting source (A4T).
- Auto Personalization
Overview of how Automated Personalization (AP) combines offers or messages and uses advanced machine learning to match different offer variations to each visitor based on their individual customer profile to personalize content and drive the lift.
- Recommendation Activities
Demo of Recommendation Activities.
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Workshop Details:
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30th June and 1st July 2022
9:30 AM - 1:00 PM (IST)
12:00 PM - 3:30 PM (SGT)
2:00 PM - 5:30 PM (AEST)
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Agenda
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Day 1: Thursday, 30th June 2022
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Time (AEST)
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Topic
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2:00 pm - 3:15 pm
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Adobe Target Concepts and Basics
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Break (15 minutes)
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3:30 pm - 4:30 pm
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Overview of Target and HTML
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4:30 pm - 5:15 pm
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Activity Creation and Target Reporting
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Q&A (15 minutes)
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Day 2: Friday, 1st July 2022
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Time (AEST)
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Topic
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2:00 pm - 2:30 pm
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Experience Targeting
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2:30 pm - 2:45 pm
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Exercise
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2:45 pm - 3:00 pm
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Auto Personalization
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3:00 pm - 3:15 pm
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Exercise
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Break (15 minutes)
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3:30 pm - 4:30 pm
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Recommendation Activities
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Q&A (15 minutes)
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Training Pre-requisite
Please go through the below links for a better learning experience:
Target Fundamentals for Business Users
Target Fundamentals for Leaders
Target Fundamentals for Business Users - Recommendations
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